Archive for April, 2007

“We wish that every show was fan-voted,” - those were the exact words of Gary LeVox as Rascal Flatts accepted the Group Video of the Year award at the CMT Music Awards on April 16th. The CMT Music Awards claims to be “the only fan-voted country music awards show,” but if Gary gets his wish, the statistic success of fan-voted awards shows will help produce many more of them, in all different genres. Fans are the ones choosing all the way through, from the peliminaries (when they have to decide who the four nominees will be) to the final award. So obviously, the stars with the big fanbases, ability to communicate with their listeners, and useful marketing methods are always the ones in the Final Four. Really though, with this kind of format, no one loses (at least not the ones who don’t deserve to). The majority of the fans get to see who they want win the awards and really feel involved in the show, and the artists that worked hard to win the award get more popularity, increased loyalty, and even more record sales after their name is dropped a couple of times on national television. And all it takes for them is a little “shameless self-promotion”, or as we like to call it, the power of Plug Yourself.

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No doubt you have heard that old saying, but did you know that it has practical use today, especially in the area of marketing? Another one that comes to mind is, “Merely intending to do good, without actually doing it, is of no value.”

Now, maybe you’re thinking, “What the heck do those have to do with anything?” Quite a bit actually, when you stop and think about it. When you’re “Plugging Yourself”, you want to make the appropriate efforts to deliver what you promise possible clients. Whether that is an unforgettable show, a revolutionary music recording, an exceptional dining experience, an extraordinary website, or even a great shoe shining session, you need to personally make sure that your product is living up to the standards that have been set for it. When marketing yourself, it’s very easy to say one thing, but it may be a whole other story to actually do what you have guaranteed for your clients/fans/ect. If you let someone down, the odds are that your product may go decrease in value, and no one wants that, do they? So go on, toot your own horn as a means to Plug Yourself, but be sure not to get lazy afterwards! It’s essential to be wary that you don’t set too high of expectations, and that you’ll be able to quench the thirst that you may stir up in a potentional client whilst marketing your product.

What do those quotes mean to you personally? Do you know of any other quotes that could apply to the subject of Plugging Yourself? By all means, quote away!

Hand Shake Image Credit: FreeFoto.com

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Do you ever have problems managing, copying, or downloading songs on iTunes? Apparently a lot of people do, but Apple and EMI are teaming up to help resolve the problem.

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I was just browsing through Dream Row’s Myspace friends today, and I found some real musical gems. I’ve never heard of these guys before, but my ears really liked what they were playing, and I’m pretty hard to impress when it comes to music. So I thought I’d share what I heard with you! Tell me what you think if you get a chance to listen.

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