“The road to hell is paved with good intentions.”
Sunday, April 22nd, 2007
No doubt you have heard that old saying, but did you know that it has practical use today, especially in the area of marketing? Another one that comes to mind is, “Merely intending to do good, without actually doing it, is of no value.”
Now, maybe you’re thinking, “What the heck do those have to do with anything?” Quite a bit actually, when you stop and think about it. When you’re “Plugging Yourself”, you want to make the appropriate efforts to deliver what you promise possible clients. Whether that is an unforgettable show, a revolutionary music recording, an exceptional dining experience, an extraordinary website, or even a great shoe shining session, you need to personally make sure that your product is living up to the standards that have been set for it. When marketing yourself, it’s very easy to say one thing, but it may be a whole other story to actually do what you have guaranteed for your clients/fans/ect. If you let someone down, the odds are that your product may go decrease in value, and no one wants that, do they? So go on, toot your own horn as a means to Plug Yourself, but be sure not to get lazy afterwards! It’s essential to be wary that you don’t set too high of expectations, and that you’ll be able to quench the thirst that you may stir up in a potentional client whilst marketing your product.
What do those quotes mean to you personally? Do you know of any other quotes that could apply to the subject of Plugging Yourself? By all means, quote away!
Hand Shake Image Credit: FreeFoto.com
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