Archive for July, 2007

While reading an article about writing from A List Apart, I found a nice analogy to use in development projects. Sometimes, using the same old examples grows a little thin, but for some reason this one struck a chord:

“Sorry; can’t do it. The content is the heart of the website. I can’t build you a body until you give me a heart.”

It’s simple, but the analogy holds at a deep enough level that you can actually extract quite a bit of meaning, the more you think about it. I guess you could call it profound.

Don’t be surprised if you hear us using this from now on.

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