Why is the content of a web site important?
No matter how nice a sandwich looks, if the meat on the inside is rotten, you’re not going to continue eating it. Similarly, content is the “meat” of the web site - whether the site is beautifully designed or not, a visitor isn’t going to stick around and read something that’s poorly written. Don’t you want people to know what you offer, who you are, and why you’re better than your competitors? Well-written content can help you pass the test every visitor presents when they look through your web site with flying colors.
Simplicity is a big part of good content, but there has to be a balance. If everything is written so simply that it is in a condescending matter, a visitor isn’t going to want to stick around for long, and it may be too “dumbed down” to even explain your services. However, a lot of technological speak will just frustrate and confuse them, and the entire point will be lost just the same way. When choosing the content for your site, it’s important to ask yourself: Would I feel comfortable reading this? Would I feel degraded? If I knew little about technical side of my product, would I feel overwhelmed by the way things are worded? The key is to put yourself in the visitor’s shoes, and that goes for every aspect of your web site.
Another important thing to keep in mind is to make sure your spelling and grammar are as good as possible. Of course, the spelling and grammar may not be perfect, but it would be wise to make it is checked by several people who know their stuff (just because they have a degree in writing or were good at Grammar in school doesn’t mean they can properly proofread!) so that you don’t embarrass your company with such an easily fixed matter. Chances are if the spelling and grammar are less than standard, people will judge your entire company as such. If you don’t care enough to make sure that something considerably simple like the spelling and grammar is well done, a visitor can (and will!) draw the conclusion that your services will be poor, that you are uneducated, or something equally as unpleasant. Nonetheless, make sure there is voice in your content, and that it doesn’t get lost underneath the worry of making sure everything sounds perfect. It needs to be professional, but there also should be some personality behind it, instead of a typical, robot-like drone. This will make the visitor and possible customer feel more comfortable, welcome, and less distant.
Essentially, the design gets a person to look at your site, but the content is what keeps them there and really sells them on your product. How important it is, then, to make sure that your content is up to par! Don’t lose credit or future customers by a silly mistake like bad spelling, a condescending writing style, or too much techno jargon. Dream Row has a team of content writers that will work with you to make sure that your services are represented well throughout the entire web site. With their help, you can be assured that every visitor who comes upon your site will really enjoy looking at it and reading it – everything will be done just right!
Sources: http://websiteowner.info/guides/site/contentisking.asp
